Why Apricity?

Your goals. Our focus.

At Apricity, we’re redefining financial planning. As an independent firm, we have the freedom to put you at the centre of everything we do, offering advice that is completely unbiased and aligned with your best interests.

Leading with empathy, we take the time to understand your goals and ambitions, so every decision we make together is focused on achieving the outcomes that matter most to your life.

our promise to you

Financial planning comes first

Every financial plan begins with understanding the life you want to lead, so each decision we make together is shaped around your unique story and aspirations.

We offer independent advice

As an independent firm, our advice is completely unbiased. We’re not tied to specific products, so every recommendation is aligned with your life goals and ambitions.

Tori is a Chartered Financial Planner

This designation reflects Tori’s commitment to the highest standards of financial expertise and ethics, so you can feel confident that you’re receiving exceptional, trusted guidance.

Investing with purpose

We take an evidence-based investment approach that aims to prioritise your best interests. Instead of chasing fleeting trends with high-fee strategies, we focus on building portfolios that are broadly diversified across global markets.

This approach aims to improve consistency of outcomes over the long term and to give your wealth the opportunity to grow in a way that aligns with your goals and financial plan. Our objective is to support you in achieving the life you want to lead.

The value of investments and any income from them can fall as well as rise. You may not get back the full amount invested.

Take the first step today

07475 916781

tori@awmplan.co